Real-time P&L by channel and SKU.
Reconsail shows your e-commerce P&L by channel, by product, and by time period, pulled from reconciled books reviewed by a real bookkeeper.
P&L by Channel, This Month
Shopify DTC
Revenue
$48,200
COGS
$18,400
Fees
$2,400
Net
$27,400
Amazon FBA
Revenue
$31,800
COGS
$14,200
Fees
$6,900
Net
$10,700
WooCommerce
Revenue
$8,400
COGS
$3,100
Fees
$420
Net
$4,880
The problem
Most founders fly blind on channel and SKU margin.
QuickBooks hides channel margin.
Default reports show one consolidated P&L. You can't see which channel is making or losing money.
Spreadsheets break under volume.
Manual SKU and channel slicing takes hours and breaks the day a new fee tier launches.
Ad spend isn't tied to margin.
Most P&Ls miss Meta and Google spend, so contribution margin stays a guess instead of a number.
How it works
AI builds the P&L. Your bookkeeper validates it every close.
01
Pull live channel data.
Orders, fees, refunds, and ad spend stream in from every platform overnight.
02
Apply true costs.
Landed COGS, FBA fees, and processor charges allocated correctly per channel and SKU.
03
Slice any view.
Channel, SKU, vendor, customer cohort, or custom segment. Drill from total to line.
04
Share with stakeholders.
Export to PDF or share read-only links with investors, partners, and your fractional CFO.
Features
Everything in one view.
Channel-level P&L
Compare Shopify, Amazon, WooCommerce side by side, net of every fee and cost.
SKU-level profitability
Margin per unit after COGS, fees, and ad spend. Scale winners, cut losers.
Flexible time periods
Daily, weekly, monthly, quarterly. Compare any period against any prior period.
Ad spend attribution
Meta and Google spend pulled in for true contribution margin, not just gross.
Margin alerts
Get notified when gross margin drops below your threshold, before it becomes a problem.
Board-ready exports
Clean PDF or Excel exports. Share live read-only links with investors or advisors.
Built from reconciled books and powered by the CFO agent.
How we compare
Where Reconsail fits among the alternatives.
Channel-level P&L
SKU-level margin
Ad spend attribution
Daily data refresh
Bookkeeper validation each close
Who it's for
Built for teams like yours.
DTC operator, scaling fast
Revenue is up. You can't tell whether margin is. The P&L answers it in one view.
Multi-channel seller
Shopify, Amazon, wholesale, all in one pot. You want to know which channel is actually paying the bills.
CMO managing performance spend
$1M+ in ad spend per quarter. You need contribution margin tied to channel and creative, not vibes.
FAQ
P&L dashboard, answered.
What is a P&L dashboard for e-commerce?
How is an e-commerce P&L different from a standard P&L?
Can I see profitability by sales channel?
Can I see profitability by SKU?
How current is the data in the dashboard?
Stop guessing. Start knowing.
See a live demo of the P&L dashboard built around your actual channels.