Product

Cash flow forecasting for e-commerce.

Reconsail builds a rolling 13-week cash forecast from your live sales and expense data. Your dedicated bookkeeper reviews it every close.

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13-Week Cash Forecast

← ActualForecast →

Ending Balance (W13)

$218,400

Avg Weekly Inflow

+$31,200

Lowest Point

$184,200

Trusted by e-commerce founders who fired their old bookkeeper.

The problem

E-commerce cash flow surprises a brand at the worst possible time.

Profitable on paper, cash-negative in reality.

Inventory is paid weeks before it sells. Amazon holds a reserve. Ad spend is prepaid. P&L doesn't show this.

Cash gaps surface too late.

Most founders see the gap when the bank balance dips. By then, options are narrow and expensive.

Spreadsheet forecasts go stale fast.

Manual cash forecasts decay the day after you build them. Nobody updates them on time.

How it works

AI refreshes the forecast daily. Your bookkeeper reviews it every close.

Pull live data.

Bank balances, payouts, and POs flow in daily from connected accounts.

Project inflows.

Revenue trends and platform payout timing extend forward by week.

Layer obligations.

Inventory POs, loan payments, payroll, and tax estimates added to the calendar.

Update every day.

Forecast refreshes overnight. Alerts fire when projected balance dips below your threshold.

Features

Built for e-commerce cash dynamics.

Inventory cash planning

See the cash impact of a PO before you place it. Watch the balance dip and recover.

Scenario modeling

Best, base, and worst case side by side. Stress-test a slow quarter before it arrives.

Debt and payables

Loans, credit lines, and vendor terms factored into the forward-looking balance.

Low cash alerts

Set a minimum threshold. Get a Slack or email alert when the forecast crosses it.

Daily auto-sync

Forecast refreshes overnight. No manual updates, no stale spreadsheet.

Monthly CFO review

Your team reviews the forecast every close and flags issues before they hit.

See how the cash alerts agent watches the forecast 24/7, or pair this with fractional CFO for monthly strategy.

How we compare

Where Reconsail fits among the alternatives.

Capability

Reconsail

QuickBooks alone

Bench / Pilot

13-week rolling forecast

✓

limited

Daily auto-refresh

✓

Inventory PO modeling

✓

manual

Low cash alerts

✓

Monthly bookkeeper review

✓

13-week rolling forecast

Reconsail✓ Yes

QuickBooks alone· No

Bench / Pilotlimited

Daily auto-refresh

Reconsail✓ Yes

QuickBooks alone· No

Bench / Pilot· No

Inventory PO modeling

Reconsail✓ Yes

QuickBooks alone· No

Bench / Pilotmanual

Low cash alerts

Reconsail✓ Yes

QuickBooks alone· No

Bench / Pilot· No

Monthly bookkeeper review

Reconsail✓ Yes

QuickBooks alone· No

Bench / Pilot✓ Yes

Who it's for

Built for teams like yours.

Founder, $2M to $10M ARR

You finance inventory cycles out of cash. One bad month can mean borrowing or skipping a PO.

Multi-channel seller, holiday-heavy

Q4 is 40% of revenue. You need to know if you can afford the Q3 inventory build.

Finance lead, post-Series A

Investors want a current runway model every board meeting. You want it without rebuilding from scratch.

FAQ

Cash flow forecasting, answered.

What is a 13-week cash flow forecast?

A 13-week cash flow forecast projects weekly cash inflows and outflows over the next rolling quarter. It is the standard tool for managing short-term liquidity because it shows exactly when a cash gap will appear, so you can plan inventory, ad spend, and credit drawdowns accordingly.

How is cash flow different from profit?

Profit is revenue minus expenses on an accrual basis. Cash flow is the actual money moving in and out of your bank account. You can be profitable on paper and cash-negative in reality if you pay for inventory before collecting revenue. Cash flow is what pays the bills.

Why is cash flow so important for e-commerce brands?

E-commerce brands typically pay for inventory weeks or months before it sells, prepay ad spend, and wait on Amazon to release reserves. These timing gaps can sink a profitable brand. A live forecast surfaces the gap early enough to act.

How does Reconsail update my forecast?

The AI pulls new transactions from every connected channel, bank, and accounting platform overnight, then re-runs the forward projection. Your bookkeeper reviews actuals against forecast every close and flags structural variances for your monthly CFO conversation.

What happens if Reconsail spots a future cash shortfall?

Your team flags it with specific options: adjust inventory timing, draw on a line of credit, renegotiate vendor terms, or accelerate collections. Early warning gives you choices. Waiting until the bank dips below threshold removes them.

Stop guessing at next quarter.

Book a discovery call. We'll show a live 13-week forecast built from real e-commerce data.

Book a Free Discovery Call See Pricing